Strategic Route Planning
There are three key elements to the Strategic Route Planning Process.
These elements can be combined or utilised independently to suit an organisation.
These include:
- Time Studies
- Customer Service Model Development
- Territory Planning
Utilising Market Motion's knowledge and expertise companies can implement
and/or develop the capability to deliver Strategic Route Plan solutions.
Time Study Analysis is an activity based measure that evaluates the time
opportunities and benchmarks that exist within a person’s working day
(for Territory Representatives & Delivery Drivers). Data is collected by
observing and recording the activities performed in an employee’s normal
day.
Time Studies Output Examples
- Identify Cost to Serve e.g. customers, channels, segments
- Identify Barriers to Productive Time e.g. Travel time, In-outlet activities
- Basis for Customer Service Modeling
- Tailored outputs to your business
Market Motion assists in the modelling, development and documentation
of a customer service model to suit your business needs. The aim is to align
resources to opportunity, and to identify parameters that ensure a consistent,
definable approach to servicing customers.
Market Motion encourages your business to integrate key departments (e.g.
Sales, Distribution, IT, HR) to derive a sustainable business process that
enhances cross functional knowledge and encourages collaboration.
Customer Service Model Examples
- Identify effective service time levels
- Derive frequency of visit to suit your business strategy e.g. For a Sales
Person, Call Centre &/or Deliveries.
- Establish service levels for different channels or market segments.
- Customised parameters to suit your business.
Is the application of a customer service model through the use of 'state-of-the-
art' digital mapping and geo-location of customers. This allows your business
to interactively view their outlet base from satellite level to street level
in a matter of seconds, and to develop logical, optimised territories (including
days and weeks balancing).
Territory Planning Outputs
- Create optimal sales and delivery territories e.g. geographic or channel
specific.
- Balanced days and weeks workloads
- Efficient volume spread and delivery drops
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